What do you do if you have an old and crappy car that you just can’t get rid of? If you are David Johns, you make the slickest video of your life, and wait for the offers to come rolling in.
Johns posted a video on YouTube titled “Buy My Barina” to sell his 1999 Holden Barina hatchback. But this is no ordinary car ad. Johns is the digital director of Australian agency Chimney, so he got his colleagues on board, and made the used-car ad to beat all used-car ads.
“This is driving, redefined,” the video declares, as various slogans pop up on screen, demanding your attention. “Style redefined. Performance redefined. Luxury redefined.” This is a crappy three-door car totally redefined and it can be all yours.The car has only had one owner, comes with 10 months rego and as a bonus, includes matching seats. If that isn’t enough to get you to line up, how about 20th-century extras thrown in? There’s an AM/FM radio, auto-stop cassette player and an internal fan. This is a ride like no other.
Johns didn’t stop at the video; he also created a website dedicated to his mission of getting the best buyer for his beloved hatchback. “This Holden Barina will make any other journey seem uneventful,” according to the website.
Although it seems like a clever marketing ploy by car manufacturer Holden, Johns insisted he just wanted to have some fun, and show off his digital skills. “Why would I spend $8,000 doing work to sell a car worth $1,000 to $2,000?” Johns told news.com.au. “Honestly, because I had the time and I just wanted to show off my skills.There’s so much competition for selling used cars, I wanted to do something clever.”
#BuyMyBarnia has hit the top twitter ranking for three days in a row, with @buymybarina having over 100 followers, and the video reaching over 100,000 views.
The world was sold. All thanks to the power of the internet, and a few simple “Clever” keywords. Just goes to show that anyone, given a direct mindset, can create a social impact. May it be via twitter, YouTube, or just a plain old blog post–the internet is always open.
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